How the Poultry Model Works MPWPCL

Empowering Women
Through Smallholder Poultry Model

Women farmers working together
Model Works MPWPCL
Poultry farming
Women from tribal and poor families organized into producer collectives.
A collective typically has 500-1000 members with 30-50 farmers in one village.
A community-based supervisor provides round-the-clock production management and farm-support.
This intervention provides a women Skills, infrastructure, inputs and marketing assurance.
A professional manager trained in veterinary or management sciences is engaged by the cooperative as its chief functionary responsible for day-to-day management and operational business decisions. Manager is supported by Production Manager, Veterinarians, marketing executive, account staff etc.
Poultry sheds are built on their homesteads.
Poultry Management System based on Quality Assurance Systems approach provides a detailed systems and procedures for business decisions and helps in compliance and monitoring, this is supported by a customised accounts & MIS software.
The cooperatives are further federated into state level secondary organizations. The federation passes on the benefits of: vertical integration, professional and technical support, economies of scale, increased bargaining power with external suppliers and regulators.
The co-operative is designed in such a way to allow seamless transition of non-producers to producers making them compete with large poultry farmers, and stand in the market. It provides all necessary services to the farmers: (i) access to high quality inputs and market, (ii) on-farm production supports, (iii) organise working capital, (iv) marketing of birds, (iv) risk mitigation from input and output price movements etc.
Smallholder Broiler Farm
Smallholder Broiler Model
  • Each Woman has a broiler farm of 500-1000 birds.
  • She can rear 5-6 batches in a year.
  • Each woman earns around Rs.40,000-80,000/- in a year for 200 days (3-4 hours a day) of engagement.
Smallholder Layer Farm
Smallholder Layer Model
  • Each Woman has a layer farm of 400-500 birds.
  • Each Bird may produce up to 320-340 eggs during the production life of next 52-60 weeks.
  • Each woman earns around Rs. 55,000-60,000/- annually from this activity with 3-4 hours of engagement/day.

ORGANIZATIONAL STRUCTURE

M.P. Women Poultry Producers Structure

The M.P. Women Poultry Producers Company Pvt. Ltd. operates as a federated structure, ensuring that primary producers at the village level benefit from large-scale corporate efficiency while maintaining local ownership.

  • State Level: Governance, knowledge sharing, and business facilitation.
  • Cooperative Level: Direct management of inputs (feed, chicks, vaccines) and marketing.
  • Producer Level: Local women-led production with professional field support.
Get in Touch

Let's Work Together

Whether you're interested in joining our network, becoming a franchise partner, or learning more about our initiatives, we'd love to hear from you.

Address

MPWPCL Office, Bhopal,
Madhya Pradesh, India

Phone

+91755 4266340

Email

mpwpcl@gmail.com