Madhya Pradesh Women Poultry Producers Company Private Limited (MPWPCL) is a women-led producer company committed to improving rural livelihoods through sustainable poultry farming. Established with a strong social vision, MPWPCL works to economically empower women poultry producers by providing them access to quality inputs, technical support, and fair market opportunities.
Madhya Pradesh Women Poultry Producers Company Pvt Ltd (MPWPCL) incorporated as a producer company under ‘Companies Act, 1956’ has fourteen producer organisations operating under it, each holding a stake in the producer company. Each of these producer organisation is an independent entity involved in providing services like – input supply, production support as well as marketing broiler poultry to its members. The cooperative membership extends to 9000 women poultry producers belonging to poor tribal and dalit families spread over Hoshangabad, Betul, Sidhi, Dindori, Chhatarpur, Tikamgarh, Sagar, Vidisha, Singrauli , Anuppur , Alirajpur & Katni districts of the state. Thus, MPWPCL is today one of the largest people’s institution in Central India posting collective sales turnover of Rs 297.69 crores in FY 2018-19 and has impacted over Eight thousand one hundred families in the region Today MPWPCL is the largest chicken production house in MP, with almost 1.5 million birds monthly replacement capacity with more than 10 million annual table eggs production. MPWPCL owns the following state of the art backward integration facilities:
To empower rural women by livelihood creation through small holder poultry farming.
To promote small-holder women poultry producers, integrate them in collectives working on market principles and generate wealth for their socio-economic upliftment.
Quality day-old chicks, balanced feed, medicines, and all essential inputs delivered to farmers at competitive prices.
Expert technical guidance, veterinary services, and comprehensive training programs for optimal flock management.
Direct market access through Sukhtava Chicken retail network, ensuring fair prices and eliminating middlemen.
To act as an apex body integrating the small holder poultry collectives under its aegis and pass on the benefits of – vertical integration, professional and technical support, economies of scale, better bargaining power with external suppliers as well as with regulatory environment. To become a market leader in poultry in Central India. To provide a platform for knowledge and process sharing between the affiliates. Today MPWPCL is the largest chicken production house in MP, with almost 1.5 million birds monthly replacement capacity with more than 10 million annual table eggs production. MPWPCL owns the following state of the art backward integration facilities:
A unit of environmentally controlled breeder farms of 1.0 lac capacity with 1.5 million per month in-house chick’s production facility in two hatcheries at Jamani (Itarsi)
A fully automatic pellet feed mill at Kiratpur industrial area (Itarsi) with production capacity of 200-250 MT per day.
MPWPCL has exclusive marketing network of live chicken with own retail chain under the brand name of “Sukhtava Chicken” and a chicken processing plant is under construction.
If you would like to work for an organisation making a real impact
Whether you're interested in joining our network, becoming a franchise partner, or learning more about our initiatives, we'd love to hear from you.
MPWPCL Office, Bhopal,
Madhya Pradesh, India
+91755 4266340
mpwpcl@gmail.com
