MPWPCL is an initiative promoted in order to replicate Kesla Poultry Society model and make a much needed and sustainable economic intervention in the rural areas. MPWPCL has been set up to capitalize on the lucrative opportunities for rural poor to participate in poultry growth exists in the state.

Madhya Pradesh Women Poultry Producers Company Pvt Ltd (MPWPCL) incorporated as a producer company under ‘Companies Act, 1956’ has fourteen producer organisations operating under it, each holding a stake in the producer company. Each of these producer organisation is an independent entity involved in providing services like – input supply, production support as well as marketing broiler poultry to its members. The cooperative membership extends to 8121 women poultry producers belonging to poor tribal and dalit families spread over Hoshangabad, Betul, Sidhi, Dindori, Chhatarpur, Tikamgarh, Sagar, Vidisha, Singrauli , Anuppur , Alirajpur & Katni districts of the state. Thus, MPWPCL is today one of the largest people’s institution in Central India posting collective sales turnover of Rs 297.69 crores in FY 2018-19 and has impacted over Eight thousand one hundred families in the region.