History
MPWPCL is an initiative promoted in order to replicate Kesla Poultry Society model and make a much needed and sustainable economic intervention in the rural areas.
Madhya Pradesh Women Poultry Producers Company Pvt Ltd (MPWPCL) incorporated as a producer company under ‘Companies Act, 1956’ has fourteen producer organisations operating under it, each holding a stake in the producer company. Each of these producer organisation is an independent entity involved in providing services like – input supply, production support as well as marketing broiler poultry to its members. The cooperative membership extends to 8121 women poultry producers belonging to poor tribal and dalit families spread over Hoshangabad, Betul, Sidhi, Dindori, Chhatarpur, Tikamgarh, Sagar, Vidisha, Singrauli , Anuppur , Alirajpur & Katni districts of the state. Thus, MPWPCL is today one of the largest people’s institution in Central India posting collective sales turnover of Rs 297.69 crores in FY 2018-19 and has impacted over Eight thousand one hundred families in the region
Today MPWPCL is the largest chicken production house in MP, with almost 1.5 million birds monthly replacement capacity with more than 10 million annual table eggs production. MPWPCL owns the following state of the art backward integration facilities:
Achievements
To act as an apex body integrating the small holder poultry collectives under its aegis and pass on the benefits of – vertical integration, professional and technical support, economies of scale, better bargaining power with external suppliers as well as with regulatory environment.
To become a market leader in poultry in Central India.
To provide a platform for knowledge and process sharing between the affiliates.
Today MPWPCL is the largest chicken production house in MP, with almost 1.5 million birds monthly replacement capacity with more than 10 million annual table eggs production. MPWPCL owns the following state of the art backward integration facilities:
- A unit of environmentally controlled breeder farms of 1.0 lac capacity with 1.5 million per month in-house chick’s production facility in two hatcheries at Jamani (Itarsi)
- A fully automatic pellet feed mill at Kiratpur industrial area (Itarsi) with production capacity of 200-250 MT per day.
- MPWPCL has exclusive marketing network of live chicken with own retail chain under the brand name of “Sukhtava Chicken” and a chicken processing plant is under construction.
The following is a graphical representation of the operating model of MPWPCL, showing the various entities involved and their inter-relationships
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